Promote Yourself by Dan Schawbel

Promote Yourself by Dan Schawbel

Author:Dan Schawbel
Language: eng
Format: epub, mobi
Publisher: St. Martin’s Press


REVIEW YOUR COMPANY’S POLICIES. Many companies have media and/or social media policies. The policy may be as simple as requiring you to put a disclaimer on all content that says something like, “The views and opinions expressed here are my own and not my company’s.” Or it may be long paragraphs of legalese that spell out detailed restrictions. Know what is and isn’t permitted before you open your mouth or click Send.

TALK TO YOUR BOSS … IN PERSON. Describe what you’d like to do and get their okay. It’s not only polite, it’s smart politics. Ask: Is it okay to blog? To write articles? To post videos? Should my content be reviewed before posting? What are the company’s sacred cows? What does the company consider safe? It’s better to know the limits ahead of time than to ask forgiveness later.



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